Hitting Cancer Below the Belt
We Have Funded Colorectal Cancer Screening for Over
13,250 Patients.
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Directly delivered Healing Baskets and gut health information to over 325 patients in Richmond, Virginia.
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Educated hundreds of thousands about colorectal cancer.
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Traveled over 12,000 miles to offer events for more than 18,000 attendees.
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Created a HCB2 Junior Board to create Colon Clubs within high schools.
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Established a Survivor “Drive to Thrive” group to support their efforts to raise screening rates.
Nationally Recognized. Locally Focused.

Community Service Honoree and Colorectal Cancer Champion
Thank you NCCRT for awarding HCB2 the 2022 Community Service award for the work in preventing colorectal cancer. Thank you to the VCCRT and the Cancer Action Coalition of Virginia for awarding HCB2 the Colorectal Champion in 2023.
DONATE to Hitting Cancer Below The Belt to help defeat Colorectal Cancer!
Hitting Cancer Below the Belt
The passing of Rich Conklin in January of 2011 led his wife of nearly 20 years to create Hitting Cancer Below the Belt (HCB2). Rich passed due to colorectal cancer at the young age of 43. After this loss, Founder and now Executive Director, Melinda (Mindy) Conklin, envisioned the ability to change the direction of colorectal cancer diagnosis. HCB2 currently offers screening services, prevention education, and engaging community events to help increase screening rates and educate the public about colon health and colorectal cancer prevention.
Rich Conklin shared his wife’s vision which he documented in the last letter he wrote to her, “I realize that I can only do so much and that I need to pray and listen to what God has to say. I hope God’s plan allows us the chance to help others. If not together, I know you will.”
Through prayer and support from family, Hitting Cancer Below the Belt, Inc. took shape and became an entity in December of 2012 and was established as a 501(c)3 in April of 2013. Romans 12:21, “Don’t let evil conquer you, but conquer evil with good.” Help us Take Action!
Take Action!
Four easy ways to Take Action and make an impact to defeat of colorectal cancer.
1. HONOR: Fundraise in honor of a loved one and you select the service those funds support. Screening? Education? Early Onset? Let us create a restricted grant in their name.
2. PARTICIPATE: Participate or volunteer at one of our events. Have a fantastic time making an impact! Next up on June 12, 2027 is the 15th annual Boxer Brief 5K & Virtual Challenge.
3. EDUCATE: Get the “Love Your Gut. Protect Your Butt.” signature t-shirt or review all the merch HERE! Do you want to customize your look? Contact [email protected] to customize your order. Bring colorectal cancer awareness into your network and community.
4. DONATE: HCB2 currently funds 18 colorectal cancer screening programs, a free colonoscopy day, and numerous educational initiatives to help defeat colorectal cancer. Just $25 can tremendously make an impact. DONATE TODAY!
Join the movement. We would love to have you as a part of our HCB2 crew!
